Having a great new customer relationship management system won't be worth much until you figure out how to get everyone to use it. CRM experts provide tips on how to get members of your sales, marketing and customer service teams to actually use that expensive new CRM system.
CRM (customer relationship management) software will be the top priority for additional spending on enterprise applications around the world this year and next, according to newly released data from analyst firm Gartner.
Ready, set, grow!
Campbell Such of Bidvest New Zealand exemplifies the new breed of CIOs focusing beyond business technology and delving into revenue generation strategies.
Consumers check in on Foursquare. Your employees chat with customers on Facebook. Everyone tweets. Social media is everywhere, right? Not quite.
Microsoft announced Monday that its Dynamics CRM Online software is now available in 40 markets around the world, bringing it in closer competition with Salesforce.com and Oracle's CRM on Demand.
Salesforce.com said on Wednesday it will acquire Heroku, a company that specializes in hosting applications based on the Ruby programming language, for US$212 million.
The last month has seen a blur of activity in Oracle's corporate theft lawsuit against SAP, which goes to trial in a California district court on Monday morning. SAP has conceded some misdeeds, Oracle has made a meal of it in the press, and HP has somehow been dragged into the kerfuffle. Here's what you need to know to understand what's going on with Oracle, SAP, HP and that now defunct company called TomorrowNow.
It's no secret that customer relationship management (CRM) is a key business strategy to determine enterprise success. Aggressively managing customer relationships and working to ensure retention have become imperative to building business, especially through lean times. However, savvy businesses need to conduct the proper due diligence to ensure their CRM strategy succeeds.
“Walking to the office, the pub,” is how Donald Horsburgh describes his fitness regimen as IT manager at Number 10 Downing Street more than 10 years ago. “That was as good as it gets.”
These days, though, there is no escaping from the gym for Horsburgh, who now heads IT at health and fitness company Les Mills.