NZ PC market stabilises: IDC

Overall, this situation is now forecast to result in 2015 shipments to be marginally higher than last year, reports IDC senior market analyst Arunachalam Muthiah.

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New Zealand PC shipments totalled 188,000 units during the second quarter of 2015, about 2.8 per cent higher than the previous forecast, according to IDC's Asia/Pacific Quarterly PC Tracker.

Despite this the market experienced a year-on-year decline of 2.7 per cent and was flat quarter-over-quarter, reports IDC.

“Increased competition particularly after Lenovo’s entry in the consumer space combined with strong spending in the education and government segments aided the growth of the market,” says Arunachalam Muthiah, senior market analyst at IDC.

“However, overall end user consumption was down on 2014 levels, partly because of price rises due to a weakened NZ dollar, but also because many of the refresh deals that would have normally happened in 2015 were brought forward into 2014, following Microsoft’s withdrawal of support for Windows XP,” says Muthiah.

IDC expects the current weakness witnessed in the desktop market will be negated by the growth of entry level notebooks and Chromebooks.

Overall, this situation is now forecast to result in 2015 shipments to be marginally higher than last year. Nevertheless, the market is anticipated to experience a decline over the remainder of the forecast period.

Spotlight on vendors

HP sustained its domination by occupying 37 per cent of the market in the second quarter of 2015.

Acer remained the second largest vendor by securing 18 per cent market share.

Lenovo’s entry into the retail channel enabled them to obtain over 12 per cent of the market whilst Apple dropped to fourth spot.

Send news tips and comments to divina_paredes@idg.co.nz

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