Simplicity is an oft-cited goal in the world of enterprise software, but by most accounts, it's rarely achieved. Percolate is hoping to change that, at least for marketing professionals.
Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.
The integration of technology and marketing is impacting the employment scene across industries, reports Hays New Zealand.
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.
Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.
That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?
A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.