Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.
While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.
Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.
Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.
Founded just last year, the four-person startup has been applying data science to making sense of audience trends.
IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.
"There is little doubt that digital marketing is now mainstream," reports Gartner's Yvonne Genovese.
The recent growing number of social media campaign disasters has sparked Australasian reputation management expert and PR author, Gerry McCusker’s consultancy, Engage ORM, to launch The Drill, a simulation platform that replicates trans-media crises, and allows brands, companies and government agencies to practice and learn how to cope with, and counter, social media crises in real-time.
Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.
If you've spent time Google searching and window shopping online, say, on an outdoor retailer's website, dreaming about a $400 graphite fly fishing rod, maybe even putting the fly rod in a shopping cart to keep the fantasy going only to click away when reality bites, you might see the fly rod following you around the Interwebs, your Facebook feed or a banner ad.
People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.