Whitepaper

Omni-Channel Customer Service Demands the Intelligent Contact Centre

Omni-Channel Customer Service Demands the Intelligent Contact Centre

In response to changing customer trends in an increasingly mobile and digital world, the contact centre must also evolve from its traditional focus on voice- and email-based customer service into the intelligent contact centre. This whitepaper details the key qualities needed to produce and maintain an omni-channel, context-aware customer engagement optimization platform.

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