Marketing via "influencers" used to mostly mean professional athletes pitching expensive shoes or supermodels selling slick sports cars. Today, some brands put products in the hands of "Internet influencers," many of whom have even larger audiences and more reach than the brands.
The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.
You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.
The future was supposed to be automated and computerised. But it turns out that automation is creating demand for the human element.
ORLANDO -- The technology that makes up many of the systems in the ITworld today is at a critical juncture and in the next five years everything from mobile devices and applications to servers and social networking will impact IT in ways companies need to prepare for now, Gartner Vice President David Cearley says.