Today's CIO Better Know What's in a Name
Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?
Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?
McKee Foods, maker of Little Debbie snacks, turned to Workday's cloud-based human capital management and payroll software. The switch helped it analyze data for decision-making, save money and better survive a snack industry shakeup.
If recent history is any indication, 2014 will be a busy year for the enterprise applications industry as vendors jockey for position and customers ponder moves from legacy ERP (enterprise resource planning) and CRM (customer relationship management) implementations to cloud-based services. Here's a look at what some of the sector's main players are likely to do as the year unfolds.
Oracle is gearing up to report its second-quarter earnings Wednesday and given the restrained expectations CFO Sandra Katz earlier set for key areas such as software revenue, Oracle's results are sure to come under even more scrutiny than the tech bellwether already gets.
It's been a busy and transformative year for enterprise software. We dug through our story archives, talked to industry experts and put on our thinking caps to come up with this list of key events and emerging trends from 2012, all of which are set to have a lasting impact on the industry.