By almost any measure, Cisco Systems, Inc. is the biggest fish in the networking pond. Thanks to more than 130 acquisitions, a brisk pace of internal development and a much-discussed new organisational structure that the company is using to attack a slew of new markets, Cisco's reach extends from the consumer to the enterprise and deep into service provider networks. The company offers everything from personal video cameras to high-end telepresence systems, set-top video boxes to, lately, servers for the data centre, in addition to more traditional network gear like routers and switches.
But Cisco's real ambition, as articulated by its high-energy CEO, John Chambers, is to become the most important IT company of all. In this installment of IDG Enterprise's 'CEO Interview Series,' Chambers talked with IDGE Chief Content Officer John Gallant, Computerworld Editor-in-Chief Scot Finnie and InfoWorld.com Editor-in-Chief Eric Knorr about the market transitions fuelling Cisco's bold strategy, what it means for enterprise customers and how the company will compete head-to-head against the industry's biggest players.