The new marketing strategy? Spend big on perfecting your mobile and online channels
Xero CMO Andy Lark says companies that provide the best customer experiences will win in the connected era.
Xero CMO Andy Lark says companies that provide the best customer experiences will win in the connected era.
John-Paul Sikking, head of security at Cisco, says the GDP of some nations, including New Zealand, seems paltry compared to the cost of cybercrime. Enterprises – and their leaders all the way to the boardroom – need to be asking tough questions, and make everyone accountable for cybersecurity.
Gartner research directors Ed Gabrys and Michael Warrilow discuss a strategy for enterprises to survive and thrive in an increasingly digital world.
Caroline Jones of Aderant says her job is about striving to marry the complex demands of end users with business strategies. She explains why her field – user experience – is becoming a strategic imperative for organisations.
The CEO of the data analytics company talks about making the leap from telecommunications to the arena of ‘smart data’.
Samsung is setting the industry bar higher for the entire mobile industry, says JK Shin, CEO and president of IT and mobile division.
Korunet, relaunched in 2013, is main communication channel for the airline’s 11,000 staff working across multiple geographical locations.
The CIO of the future will need to develop a robust, professional organisation devoted to the user experience, according to an expert on usability.
When it comes to developing enterprise applications, organizations are increasingly realizing that user experience is as important as functionality. In response, vendors are taking a more agile approach to building those apps in order to better meet users' needs.