social media - News, Features, and Slideshows

News

• Top 10 business predictions for 2011

  It's the time of year for bold and brazen predictions, so I'm jumping on the bandwagon with my forecast of the Top 10 trends, priorities and events of 2011:

• Companies yet to capitalise on social media

  Many organisations are still following the old concepts of marketing and are unable to tap social media for analysing customers’ conversations and using information for increasing profits.
  Social media holds vast potential but according to SAS survey, many companies are still not able to capitalise on the opportunity to monitor, analyse, and participate in millions of conversations among consumers.

• CMOs and CIOs: Can this relationship be saved?

  A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.

• How to recruit and hire Millennial tech employees

  Due to a reporting error, the story "How to recruit and hire Millennial tech employees," incorrectly stated Scot Melland's job. He is CEO of Dice Holdings. The second headline and the second paragraph have been corrected on the wire and now read:

• How social technologies can kickstart innovation

  The collaboration landscape is no longer about isolated groups of people that work together to complete a specific job. Today, enterprise collaboration extends more broadly across the organization, encouraging partnerships across teams that might not have previously worked together. What's the reason behind this shift?

• Drop the Web 2.0 myths

  When Enterprise 2.0 first hit the radar, many of us were excited by the new social collaboration tools and their power to usher in new collaborative behaviours.
  Some of this promise has indeed been realised. The market for Enterprise 2.0 software is strong and growing, with social computing functionality such as profiles, wikis, blogs, microblogs, tagging, and presence now widely available, both in specialized Enterprise 2.0 products and embedded into office productivity and unified communications suites.

• Why security needs to catch up to Web 2.0

  Security managers can keep blocking Facebook, refusing to support mobile devices and vetoing cloud-based services, but they aren't going away.

• A new set of tools

  It's growing like Topsy and it's here to stay, for now, but the spread and popularity of social media raises an important question for commercial enterprises: what are the risks to a company's share price and reputation if the opinion-driven, sometimes truth-defiant world of blogging, tweeting and posting is not carefully monitored?
  Protecting corporate reputation is one thing. Managing corporate information,especially of the kind that falls into the category of continuous disclosure, is another.