Grant Taylor of Acland Holdings: The route from CIO to COO-plus
“I don’t talk technology much these days, I talk outcomes for the business,” says Taylor who held a succession of ICT roles before moving into operations.
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News about social marketing
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Traversing the Labyrinth of Social Marketing Metrics
Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.