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5 Ways to Improve Your Social Media Campaigns
Over the past few years, those in charge of branding and communication for large companies have realized that social networking can be an effective marketing tool. Sure, there's still multi-million-dollar ad campaigns that run during football games and the print advertisements in major national magazines. However, at a more granular scale, it's often the individual tweets and connections with customers that can have the most impact. CIO.com asked social media experts to share their best tips for achieving social media success on sites such as Facebook, LinkedIn.com and Twitter.