7 things marketing wants to say to IT
Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?
Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?
Trends in social, search, mobile, wearable and the Internet of things will alter our perception of reality. Change is in the air, says columnist Mike Elgan.