10 mobile marketing trends to watch in 2017
Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.
mobile marketing - News, Features, and Slideshows
News about mobile marketing
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Most marketers miss mark with mobile messaging
Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.
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7 ways small businesses can benefit from mobile apps
Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.
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Can artificial intelligence influence human behavior? A trial will find out
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
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Google makes mobile websites more app-like with Chrome push notifications
Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.
Features about mobile marketing
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How social networks are changing mobile advertising
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.