Marketo gets scooped up into the private world for US$1.79 billion
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
Marketo - News, Features, and Slideshows
News about Marketo
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Digital marketers look for behavioral triggers
If you've spent time Google searching and window shopping online, say, on an outdoor retailer's website, dreaming about a $400 graphite fly fishing rod, maybe even putting the fly rod in a shopping cart to keep the fantasy going only to click away when reality bites, you might see the fly rod following you around the Interwebs, your Facebook feed or a banner ad.
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Dozens of US tech firms violate EU privacy promises, advocacy group says
Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.
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Wall Street Beat: Twitter grabs spotlight, but tech IPOs were already hot
Even before Twitter's initial public offering announcement grabbed the spotlight Thursday, the market for tech IPOs had been heating up thanks to a general rise in stocks.
Features about Marketo
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Today's CIO Better Know What's in a Name
Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?
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Why Oracle bought Eloqua, and what it means for the market
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.