Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.
Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).
It's difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.
As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.
It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.