marketing automation - News, Features, and Slideshows

News about marketing automation
  • The top 5 technologies to deliver a unified CX

    The customer engagement centre and contact centre have been integrating in silos for decades, with limited sharing of customer interaction channel functionality and data.

    Written by Divina Paredes21 Oct. 19 06:35
  • Spark buys Ubiquity to boost data analytics subsidiary Qrious

    ​Spark has signed a conditional agreement to acquire marketing automation provider Ubiquity — which claims to be New Zealand’s only provider of “complete end-to-end marketing automation solutions” — saying the move will boost Qrious’ data analytics software business enabling it to get into the data driven marketing sector.

    Written by Stuart Corner14 June 17 07:00
  • 4 tips to help switch marketing automation systems

    What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

    Written by Matt Kapko09 May 16 23:34