What avatars can teach us about being human
There are three critical questions organisations need to answer when deploying digital tools, says Liz Maguire of ANZ, based on their experience with the launch of their digital assistant ‘Jamie’
There are three critical questions organisations need to answer when deploying digital tools, says Liz Maguire of ANZ, based on their experience with the launch of their digital assistant ‘Jamie’
Jamie has a human face, voice and expressions, and can answer questions on the most frequently searched for topics on the bank’s online help section.