How Lord & Taylor Integrates Print Ads with Mobile Commerce
Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
Industry Verticals | Retail - News, Features, and Slideshows
News about Industry Verticals | Retail
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Retail CIOs Look to Break Online and Offline Shopping Barriers
Tech leaders at retailers are heading for a software refresh, and many are expecting to replace legacy in-store systems with unified ecommerce systems in a bid to keep up with changing shopping habits.
Features about Industry Verticals | Retail
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Retail CIOs Need to Step Up Their Game
To win in the new world of omnichannel retail, CIOs will need to focus on the customer experience and collaborate in the C-suite .