2018 global IT spending to reach US$3.7 trillion: Gartner
Expect continued growth over the next few years, but spending patterns will shift
Expect continued growth over the next few years, but spending patterns will shift
While the descent is not yet steep, it still poses difficult questions for chief marketing officers, says Ewan McIntyre, research director at Gartner.
'Customers will grow and exert more power, creating challenges that require CIOs to do more — and do it faster.'
'When organisations can find ways to reduce operational spend and instead direct it towards innovation and differentiation, it provides not just cost savings, but also productivity increases and a more creative, forward-looking organisation,' notes Rodney Gedda of Telesyte
"Organisations will live and die by the value of their information and how it is protected from others,” says IDC New Zealand's Adam Dodds, as the research firm finds mobility is getting investment support across business units.