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Forrester Research

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News

  • Where Are the Marketing Dollars Going?

    Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.

    Written by Tom Kaneshige04 Feb. 15 07:19
  • 11 predictions for security in 2015

    Predictions for 2015
    In the world of business, correctly seeing the future even a few months out can provide a leg up on the competition or, in the case of cybersecurity, on ever-present attackers. A missed guess can leave one scrambling to catch up.

    So, here are some predictions for 2015 on security from research firms Gartner and Forrester Research, and from Arthur W. Coviello Jr., executive chairman of RSA.

    Written by Taylor Armerding02 Jan. 15 12:53
  • Can struggling Symantec survive the split?

    “They have acquired a lot of really strong products over the years but completely failed to integrate, market, and sell them."

    Written by James Henderson16 Oct. 14 03:41
  • CIO, CMO and lawyer collaboration in the ‘age of the customer’

    Businesses that are customer obsessed and digitally driven are the winners in the digital economy. But the battle can be won if disruptive technologies are employed and everyone works together, writes IT lawyer Jennie Vickers.

    Written by Jennie Vickers20 Aug. 14 11:47
  • US tech spending to see 'solid, steady growth' this year and next, Forrester says

    Combined U.S. business and consumer spending on technology will rise 5.3 percent this year to US$1.315 trillion and 6.0 percent to $1.4 trillion in 2015, thanks to an improving economy and an acceleration in purchases by businesses and government agencies, according to Forrester Research.

    Written by Chris Kanaracus25 April 14 06:37
  • The new CIO fitout: Wearable tech

    How to prepare your organisation for Google Glass and the next ‘bring your own’ range

    Written by Divina Paredes05 March 14 06:00
  • CMOs Eye CEO Office, But Need CIOs to Get There

    Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news for CIOs is that they can't do it without you.

    Written by Tom Kaneshige28 Feb. 14 17:25