The banking agenda for 2018: Go beyond a digital front end, partner with disruptors
Forrester cites ways to fill the emerging gap between leading and laggard financial firms as digitalisation takes hold.
Forrester cites ways to fill the emerging gap between leading and laggard financial firms as digitalisation takes hold.
Looking back at publicly reported breach events and data privacy violations of the previous 12 months, there are many trends that security professionals can learn from, writes Heidi Shey of Forrester.
It will be a 'year of action', according to Forrester analysts as they weigh in on the trends to prepare for in 2017.
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Why organisations should welcome the arrival of Samsung in the business space as an additional global provider of quality B2B2C solutions.
Few would dispute marketing automation's potential to benefit corporate marketing efforts, but with all the many and varied tools out there, keeping campaigns coordinated and cohesive can be difficult.
Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.
Predictions for 2015
In the world of business, correctly seeing the future even a few months out can provide a leg up on the competition or, in the case of cybersecurity, on ever-present attackers. A missed guess can leave one scrambling to catch up.
So, here are some predictions for 2015 on security from research firms Gartner and Forrester Research, and from Arthur W. Coviello Jr., executive chairman of RSA.
“They have acquired a lot of really strong products over the years but completely failed to integrate, market, and sell them."
Businesses that are customer obsessed and digitally driven are the winners in the digital economy. But the battle can be won if disruptive technologies are employed and everyone works together, writes IT lawyer Jennie Vickers.
Forrester has cut its worldwide IT spending forecast for this year, saying growth will be 3.3 per cent in US dollars, rather than 6.2 per cent. Total spending will be $US2.2 trillion.
IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.
Combined U.S. business and consumer spending on technology will rise 5.3 percent this year to US$1.315 trillion and 6.0 percent to $1.4 trillion in 2015, thanks to an improving economy and an acceleration in purchases by businesses and government agencies, according to Forrester Research.
How to prepare your organisation for Google Glass and the next ‘bring your own’ range
Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news for CIOs is that they can't do it without you.