Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
In his second visit to New Zealand, Microsoft CEO outlines factors to consider as organisations increasingly tap data and AI to transform their businesses
“It is fair to say that most successful IoT operations are actually ‘AIoT’ operations,” says Oliver Schabenberger, chief operating officer at SAS.
In 10 years, smart machines will handle majority of customer engagements - will brands run the risk of trading empathy for efficiency?
The Privacy Commissioner has sent a clear message that he expects businesses to do more to make sure customers are aware of how their information is being collected and used. Allan Yeoman and Keri Johansson of Buddle Findlay list areas organisations need to consider as they review their privacy policies