Oracle has pushed out a major update to its E-Business Suite of applications, in a move that underscores the company's challenge of meeting customer needs while also persuading them to adopt its next-generation Fusion cloud software.
After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.
Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.