Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
‘Aimee’, the AI-powered digital assistant, was developed with UneeQ
The Warehouse Group CDO Michelle Anderson and CMO Jonathan Waecker on how the retailer is leading through ‘the perfect storm of technologies’ impacting every business
These technical customer service experts have been handpicked for their people skills and ability to solve complex problems, says Antony Weldon, acting customer operations director.
Digital society is emerging around us. It is the collection of people, organisations and things that are engaged in persistent digital interactions. What’s more, Internet-connected things and ambient artificial intelligence are gaining the ability to act on behalf of human customers. But what does CX (customer experience) even look like for a thing?