crm - News, Features, and Slideshows

News about crm
Features about crm
  • Six ways social media affected the enterprise in 2012

    Social media has changed more than the way companies market and promote themselves. Social networking has also changed the way companies recruit, how they communicate internally and how they handle sensitive data.

    Written by Jennifer Lonoff Schiff13 Dec. 12 22:45
  • Warming up to SaaS

    Renting software and accessing it through a website sounds like a good idea and has been pushed endlessly by sections of the IT industry, but the idea has been having trouble gaining traction.
    But analysts now seem to have a better fix on the SaaS (Software as a Service) trend and they say small to mid-sized enterprises (SMEs) are coming on board.

    Written by Helen Meredith28 Sept. 07 22:00
  • Connecting with your customers

    Customer relationship management has historically been seen in an all-too-literal sense, as dealing only with the relationship between the customer and the contact – usually a salesperson. It’s a way of keeping track of the contacts made with the customer or prospect and the progress in handling their needs in sales and after-sales and taking the opportunity to cross-sell and upsell.
    Traditional CRM may have provided information on the success of a promotional campaign, but that’s about as far as it went back into the analysis of the company’s business. It has often become a silo, with the consequence that its front-line users, the salespeople, saw little benefit from it to compensate for the extra workload entailed in entering data into an often unfriendly system.

    Written by Stephen Bell09 Aug. 07 22:00
  • Not just cubes

    Business optimisation and accountability are among the big issues which have continued to pump life into the data query, analysis and reporting software genre. It has in the past been called the Executive Information System, the “everybody information system” (when it was realised that not just top management could benefit from a digested view of the organisation’s performance) and, in one of its most recent incarnations, Business Intelligence.
    The latest use to which analysis software has been put is Business Performance Management or, as Gartner prefers to call it, Corporate Performance Management (CPM). But it’s more than just the same thing under a different name. Previous analytical engines resided in something of a compartment of their own. The data from the company’s day-to-day operations was piped into them by a process known as Extract Transform and Load (ETL) and reorganised into “cubes”, a suitable format for cross-tabulating and graphing the data on multiple axes.

    Written by Stephen Bell07 Aug. 07 22:00
  • SaaS: What’s the real deal?

    “What if we created a utility for enterprise automation? Then you don’t have to create a datacentre! Then you don’t have to have a CIO!”
    That was CEO Marc Benioff in June 2003, selling the benefits of the then-new concept of software as a service (SaaS).

    Written by Galen Gruman02 Aug. 07 22:00

Whitepapers about crm