‘Technology is changing so rapidly and is so broad now, we need to make sure that we are working with our colleagues and customers in a way that helps them understand these changes’
According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.
As marketing departments becoming more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CEOs siding marketing when there's a conflict.