Data governance: The new competitive weapon of ‘torchbearer’ organisations
New Zealand and Australian firms, however, need to keep pace with their global peers in this area, according to IBM’s latest C-suite study
New Zealand and Australian firms, however, need to keep pace with their global peers in this area, according to IBM’s latest C-suite study
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
‘Aimee’, the AI-powered digital assistant, was developed with UneeQ
In 10 years, smart machines will handle majority of customer engagements - will brands run the risk of trading empathy for efficiency?
The customer engagement centre and contact centre have been integrating in silos for decades, with limited sharing of customer interaction channel functionality and data.