Air New Zealand deploys Boxever predictive marketing tool
System will provide real-time recommendations, one to one offers and messages across channels and call centres.
Boxever - News, Features, and Slideshows
Features about Boxever
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Content marketers need to get (really) personal
Among marketers, the drum beat to "personalize" messages and offers to customers is growing louder and faster. Personalization sounds nice, but truth is, it's really a long ways off.