Google's loss, Baidu’s gain in China
Popular search engines Microsoft Yahoo and Baidu may see their profits soaring in the coming months. Google has indicated it may cease to operate in China and according to Warren Cowan, CEO at UK-based independent search marketing agency Greenlight, this will result in greater dependency of advertisers on foreign operators.
Google is considering this move following a cyber attack designed to gather information on human rights activists. Their retreat from this fast-growing economic region will leave the field open for Microsoft, Yahoo and Baidu that will become the primary sources for accessing the Chinese search audience.