Fisher & Paykel invests in critical CX tools
Jon White, GM information technology, shares how the premium appliance brand lifted customer satisfaction and lead IT staff to work more closely with business counterparts
Jon White, GM information technology, shares how the premium appliance brand lifted customer satisfaction and lead IT staff to work more closely with business counterparts
But they can get pointers from the established business framework by Michael Porter to explore how digital technologies are influencing competitive business forces.
Modern commerce is a must-do for today’s B2B businesses. From dynamic, transparent pricing to personalised offers to omnichannel sales, you need to keep up with your customers or get left behind. Get there faster with Accelerate Your Journey To Modern Commerce, a commissioned study conducted by Forrester Consulting on behalf of PROS. This in-depth study includes statistics, analysis, and recommendations to help you craft and implement a successful modern commerce strategy.