Recently, we brought together 60 CIOs and IT leaders from the Fortune 1000 for our bi-annual "CIO Technology Business Management Council" meeting. The purpose of this event was to provide participants with an opportunity to learn from their peers about how to transform their IT organisation into a services oriented organisation and run "IT like a business."
A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.
Most businesses today have more data than they know how to use. And getting at that data and then presenting it in a useful manner for cogent analysis are two tasks that typically haunt organisations.
Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all.
One of the most overused terms I've heard in the past few years as CEO of an IT consulting and staffing firm has to be the word "alignment." Think about it. How many times have you heard phrases like, "IT must learn to align with the business" or that "smart CIOs know that in order to succeed, IT must align with the business"?