Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
In his second visit to New Zealand, Microsoft CEO outlines factors to consider as organisations increasingly tap data and AI to transform their businesses
‘Aimee’, the AI-powered digital assistant, was developed with UneeQ
With the new Privacy Bill likely to be implemented in a little over six months and the Christmas break looming, it’s a good time for agencies to consider what the new Privacy Bill means for them, write Alex Chapman and Amy Ryburn of Buddle Findlay
The Facebook state investigations are part of a larger landscape of probes of big tech firms by the U.S. Justice Department and the Federal Trade Commission, as well as the House of Representatives Judiciary Committee.
Microsoft has positioned artificial intelligence as being as important as Windows, Office and Cloud. Here's why.
As artificial intelligence continues to make inroads in the workplace, the managerial reporting lines can get a bit murky.
Back in the early 1990’s, the explosion of e-commerce websites fundamentally changed the way people shop and interact with brands.Clicking “add to cart” was so much more convenient than visiting a physical retail store, and people never looked back.