Wayflyer earmarks Australia for accelerated growth

SYDNEY, Australia - 19 January 2022 – Wayflyer one of Europe’s fastest growing fintech start-ups, has its sights firmly set on imminent expansion and limitless growth in Australia’s revenue-based finance market.

Wayflyer exists to solve the working capital problem facing eCommerce business owners worldwide. Wayflyer provides a range of financing, analytics, and inventory sourcing solutions to eCommerce businesses, helping fuel growth through improving cash flow, driving sales and optimising supply chains. The company prides itself on offering a fast and flexible financing solution tailored to business goals whilst also factoring in challenges unique to the eCommerce space. With the Australian eCommerce boom expected to tip to US$70bn by 2025 , the growth opportunity revenue based financing offers eCommerce businesses, particularly scale ups, is incomparable.

Founded in Dublin, Ireland by Aidan Corbett and Jack Pierse with a mission to help ambitious eCommerce businesses realise their growth potential and remove the barriers to expansion, Wayflyer has secured solid roots across Europe, Australia and North America since its 2019 launch. Spain and the Netherlands have been recent target markets for the organisation, with aims of investing over USD$100m in both of these markets in 2022.

Having debuted in the Australian market in March 2021, Wayflyer has already enjoyed a warm welcome, establishing a Sydney-based office, acquiring an impressive portfolio of customers and drawing substantial interest to Wayflyer Insights, it’s free data insights platform. In less than a year since its introduction down under, Wayflyer has grown its staff by more than 400 per cent, provided AUD$60m to local eCommerce entrepreneurs, and is now actively supporting over 150 of Australia’s fastest growing eCommerce brands. Wayfler’s blend of agile funding and deep eCommerce expertise has been credited as a key driver behind the success of these thriving businesses.

“Australia has been a big focus for us since the inception of Wayflyer” said Stephen Duke, Director of Marketing, Wayflyer. “There’s a strong entrepreneurial spirit here, with thousands of eCommerce founders building incredible businesses, many of which have become household names over the last two years. These founders are paving the way for eCommerce, but traditional financing methods can’t always support their needs. That’s where we step in. We are disrupting the traditional finance process and are providing funding tailored to the needs of someone running an eCommerce business. We’re incredibly excited about supporting more Australian founders. We plan to provide another AUD$100m of funding to these founders as well as doubling our workforce so that we can support these businesses in more ways during 2022.”

Talking to the efficiency of Wayflyer’s service, AMR Hair & Beauty founder, Ammar Issa, said “24 hours after connecting to the Wayflyer platform and submitting an application, I was granted a sizable loan. 24 hours after that, the funds were already in my account and ready to use". On his dealings with the Wayflyer team, Issa added “I’ve worked alongside banks and government schemes in my time, but their methods of financing are outdated and add undue pressure to small business. Wayflyer has helped my business time and time again”. Another local Wayflyer customer and founder of Bhumi Organic Cotton, Dushyant Baravkar, said “Wayflyer’s specific understanding of the eCommerce landscape was a value add that other financing services couldn’t offer. The experience, end-to-end, was completely customised to our business’ demands and ultimate vision - as a result we saw our company grow by threefold in just a year.”

Wayflyer strives to work collaboratively with its clients and partners to not only custom-fit its service to changing needs, but also to harness trust and a mutually-beneficial working relationship. With a specialist understanding of the eCommerce landscape, Wayflyer is able to design highly customised and flexible financing plans that best prepare Australian businesses for their next stage of growth.

Julian Freyer, founder of pet supplements manufacturer Petz Park, said of his experience “The concept of revenue-based financing was initially foreign to me but it has been a godsend. I had been hesitant to work with investors who typically require a significant stake in your business and I’m grateful I came across Wayflyer. Wayflyer’s financing allows us to scale and rapidly grow our business whilst remaining in full control over our company.”

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About Wayflyer
Founded in September 2019, Wayflyer helps eCommerce businesses worldwide reach their growth potential by providing a range of financing and analytics solutions that help them access working capital, improve cash flow and drive sales. Through its offering of affordable, non-dilutive, unsecured capital, eligible businesses are given the flexibility to secure advertising space and inventory, paving the way for growth and profitability. Wayflyer’s unique free analytics platform also analyses marketing performance on a daily basis, equipping eCommerce businesses with world-class data and tangible insights designed to improve performance. Wayflyer acts as a growth platform for eCommerce businesses, providing them with a one-stop shop for the working capital needed to thrive, as well as the data-driven knowledge and insight to spend their capital in the optimum way.

Media Contact
Eloise Poole
Consultant, Archetype
eloise.poole@archetype.co