Weapons for retail wars
The retail industry has a strong record in demonstrating that information technology can deliver competitive advantage and transform an industry, particularly relating to supply chain management.
In Australia and the United Kingdom you will find examples showing just how the astute application of technology can transform the dynamics of a marketplace. In both countries, in a comparatively short period of time, one organisation has harnessed IT to become a virtually unassailable market leader while, on the other hand, the ineffective application of technology has left an erstwhile strong competitor, desperately playing the 'no win game' of 'catch up'.