The Eyes Have It
In case you haven't noticed, the Web and e-commerce are all about eyeballs. Already around 10 Web pages exist for each Australian, and we're rapidly heading toward a world in which the ratio of information to eyeballs is overwhelmingly large. Unless future citizens plan to do nothing but stare at screens all day, we're going to encounter a huge shortage of attentive pupils. Attracting, retaining and transferring eyeballs will be all the rage.