Stories by James A. Martin

IT pros say collaboration is a high priority to their organization, so it's important to choose wisely

Are departing employees taking data with them? Here’s what you need to know to better protect your enterprise network and proprietary information from insider threats.

From chatbots to robotic bellhops, AI and machine learning are already having an impact on how we travel for work and pleasure

Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

Consumers love talking to Alexa, Siri, Cortana and Google Now. But what should CIOs be doing to prepare for the growing use of virtual assistants among their employees?

Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

Artificial intelligence startups will be big next year, along with startups in cybersecurity, chatbots, VR and legalized recreational marijuana, according to experts.

The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve.

Though mobile payments and wallets are increasingly popular, they're still nowhere near mainstream. A set of experts and finance-industry watchers weigh in on what's holding mobile payments back, as well what will need to happen for the systems to hit the big time.

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

Search engine optimization experts bust four common myths about search friendly website design and share 10 best practices for SEO in 2016.

Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.