CIO

Microsoft launches promo for Internet Explorer 8

‘Slice of Kevin’ gives away cash prizes through social media game.

Microsoft New Zealand launches today a competition that offers New Zealanders the opportunity to win daily prizes using Internet Explorer 8 Web Slice. Microsoft says the competition is highly interactive and is fronted by a character called Explorer Kev. Kev will tip players off on the best times to enter via updates on Twitter and Facebook, and will randomly give away Prezzy cards to friends and followers.

One winner a day will get a Prezzy Card loaded with $250 cash, says Microsoft in a press statement.

The public can play the game - which is open only to NZ residents - by browsing the web with Internet Explorer 8, installing the Slice of Kevin Web Slice then keeping an eye out during the day for a chance to enter.

To play Slice of Kevin, head to www.sliceofkevin.co.nz. He can be followed on Twitter on www.twitter.com/explorerkev or in Facebook by searching for 'ExplorerKev'.

Microsoft says its New Zealand Country Manager, Kevin Ackhurst, endorses the promotion but is no relation to Explorer Kev.