BlackBerry has unveiled several updates to its enterprise mobility security platform, offering three new UEM peoducts aimed at enabling secure access to tools, applications and files based on a zero-trust architecture.
The trio of new suites are add-ons to BlackBerry's flagship Enterprise Mobility Suite, aimed at enhancing productivity, collaboration and workforce agility.
Zero trust is an enterprise security architecture or network where there is never a "default trust" option that automatically trusts people or systems; instead it requires a form of verification for any attempt to access business systems.
Zero trust relies on multifactor authentication, analytics, encryption and file system-level permissions; it includes dynamic enforcement of access rules, not only for a user's identity but also for their device and the context in which they're attempting access. The result is that users are given the minimum amount of access to accomplish a specific task.
The new BlackBerry Secure UEM & Productivity Suites come in three versions.
The Choice Suite allows IT admins to manage all devices and apps, across platforms and device ownership models. The single platform streamlines device management and simplifies IT and end user experiences, according to BlackBerry.
The Freedom Suite allows users to improve mobility with collaboration applications, app customization and enterprise-grade security.
"Building on capabilities included in the Choice Suite, the Freedom Suite offers Mobile Content Management (MCM), Identity and Access Management (IAM), and the ability for users to access files in Microsoft mobility apps," Blackberry said in a statement. It also includes development tools to add security, mobility and platform features to custom apps, regardless of how developers build them.
The Limitless Suite offers Digital Rights Management (DRM) for file protection, expanding on on the Choice and Freedom Suites with multi-channel notification capabilities and a secure content collaboration platform.
BlackBerry provides multi-OS management, so the UEM software can be used to manage different devices and platforms, including iOS, Android, Windows 10, macOS and Chrome OS.
"BlackBerry phones would be just one type of device we can manage, but it's much broader," a company spokesperson said via email.
While research firm Gartner sees BlackBerry in the company of other UEM vendors such as Microsoft, VMware and MobileIron, it is no longer a competitive player in the handset market, according to Jack Gold, principal analyst with J. Gold Associates.
"Their entire effort in the past couple of years has been around mobile software, specifically around UEM and the QNX OS primarily targeted at automotive (and a few other [software] assets they have)," Gold said via email. "As a standalone UEM [vendor], BlackBerry is comparable to many others in the market."
Where BlackBerry has moved ahead of other UEM rivals is in security, having bought Cylance – an AI security offering – earlier this year.
"They are now porting those AI security features to the mobile device world from their previously PC-centric offering," Gold said. "They are also moving in a workspaces direction as they offer secured on-device access through secured browsers and [Office] 365 type access."
Multi-platform management a growing trend
Enterprise IT and operations leaders responsible for mobile and endpoint strategy must evaluate new capabilities along with UEM tools' ability to perform modern management of PCs and management of mobile devices, according to Gartner's 2019 UEM Magic Quadrant report.
The adoption of Windows 10, Google Chrome OS and Apple's macOS will drive the need for a combined endpoint management console in greater than 70% of organizations by 2024, Gartner said.
BlackBerry Enterprise BRIDGE and Microsoft Graph API support provides flexibility to Office 365 organizations in how those apps are managed and integrated into business workflows, according to Gartner.
Although Citrix and VMware are moving much more aggressively toward a modern-workspaces approach that is more than just UEM, and exceed them in a security-enabled product, BlackBerry does have an attractive offering, "particularly for high security industries," such as government, financial services and healthcare and "they compete very well there with Mobile Iron, Citrix, VMware," and others in the UEM space, Gold said.
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