TVNZ taps Parrot Analytics to provide audience demand data
Conventional ratings fall short in providing a holistic view of what content is really resonating with audiences, says TVNZ digital content general manager Juliet Peterson.
Conventional ratings fall short in providing a holistic view of what content is really resonating with audiences, says TVNZ digital content general manager Juliet Peterson.
Lisa Arthur, infrastructure and systems manager, talks about the business drivers for the migration.
Julia Raue helped create a new role – the chief digital officer – who will take charge of her CIO portfolio when she leaves.
Peter Ennis is the new GM Technology at TVNZ, replacing Damian Swaffield who left in August and returned to business consultancy work.
Ennis joined TVNZ in January 2009 as broadcast technology manager. Before that, he was director of operations and technology at TV3.
Damian Swaffield has resigned as TVNZ general manager technology, a position he held for two and a half years. TVNZ is launching an international search for his replacement.
David Bennett, planning and improvement manager at TVNZ, will be interim GM technology until Swaffield’s replacement is appointed. Swaffield’s resignation takes effect today, Friday, September 25.