SaaS, silos and shadow IT: Business units now dominate IT budgets
New study reveals HR, finance, customer service and operations control majority of technology budgets across Australia and New Zealand
New study reveals HR, finance, customer service and operations control majority of technology budgets across Australia and New Zealand
Investments in marketing technologies are on the rise, but syncing them with existing systems is another story.
Digital consumers are also 'digital citizens' and have similar expectations of their governments to provide dramatic changes in the way they operate, writes Justin Gray of Accenture.
This report examines the challenges and evaluation criteria of three organisations looking to address gaps in their existing analytics. The research subjects included a multi-national biotechnology firm, a global petrochemical firm, and a mid-sized financial services firm. And although unique in industry, they shared common challenges including: Challenges with legacy solutions, the limitations presented by their default reporting tools, and difficulty in seeing the “full picture” when conducting analysis.