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  • 9 ways mobile and social tech improves the retail shopping experience

    With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

    Written by Jennifer Lonoff Schiff10 July 15 00:02