TVNZ taps Parrot Analytics to provide audience demand data
Conventional ratings fall short in providing a holistic view of what content is really resonating with audiences, says TVNZ digital content general manager Juliet Peterson.
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Business execs need to become venture capitalists and angel investors: Ed Lenta, Amazon Web Services
Innovate and iterate like ‘startups’ to compete with organisations using technologies to disrupt mature industries, says Lenta