In pictures: CIO and CMO forum tackles 'Uniting humans and machines for customer success'
Technology and marketing leaders gather for the third annual CIO and CMO Executive Connections in Auckland. Here are pictorial highlights from the event.
Technology and marketing leaders gather for the third annual CIO and CMO Executive Connections in Auckland. Here are pictorial highlights from the event.
Misuse of data could compromise privacy or individual rights, prompt incorrect decisions or a misapplication of skills and, ultimately, drive a very consequential loss of employee trust in the organisation, writes Ben Morgan of Accenture Interactive NZ
Watch out for the fading of the term ‘digital transformation’ as a standalone marketing term, reports Claus Mortensen of Ecosystm
While Twitter tumbles and Facebook flounders, Google Maps has emerged as the best social network for businesses
We will deliver sophisticated end-to-end digital customer experiences for enterprise clients across B2B and B2C sectors, says Qrious CEO Nathalie Morris.
Data artists bridge the gap between business and IT by creating data visualisations that can be quickly understood by business leaders to help accelerate decision-making.
What should a CIO be doing to raise the profile of their organisation and grow customer engagement?
Pointers from Vince Warnock of Cigna NZ, who was recently named one of the top ‘fearless marketers’ in the world
I have survived many attempts against my life (and sanity) of ‘death by PowerPoint’. Thus, I am offering this free advice to my dear sales professionals on how to make their multi-flight, 36-hour, jetlag laden visit to our fair shores of Aotearoa more fruitful.
Digital futurist, Anders Sorman-Nilsson, tells CIO-CMO Exchange attendees why seamless and emotionally inspired customer experience is vital when you're digitally hacked
In pulling together our predictions for the year ahead, four themes emerged - separation, speed, money and time, writes Victor Milligan of Forrester.
While the descent is not yet steep, it still poses difficult questions for chief marketing officers, says Ewan McIntyre, research director at Gartner.
Inside Gartner's hype cycle for digital marketing and advertising