Data governance: The new competitive weapon of ‘torchbearer’ organisations
New Zealand and Australian firms, however, need to keep pace with their global peers in this area, according to IBM’s latest C-suite study
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Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
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Digital human joins customer service team at Southern Cross Health Society
‘Aimee’, the AI-powered digital assistant, was developed with UneeQ
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Tech and trust will be top drivers for customer loyalty in 2030 - study
In 10 years, smart machines will handle majority of customer engagements - will brands run the risk of trading empathy for efficiency?
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The top 5 technologies to deliver a unified CX
The customer engagement centre and contact centre have been integrating in silos for decades, with limited sharing of customer interaction channel functionality and data.