data-driven marketing - News, Features, and Slideshows

News

  • How to do data-driven marketing right

    Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

    Written by James A. Martin06 April 16 22:00
  • CEOs force CIOs, CMOs into digital transformation bunker

    CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

    Written by Clint Boulton04 March 16 01:51
  • Now that AI has mastered 'Go', are all our jobs next?

    One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?

    Written by Katherine Noyes06 Feb. 16 06:54
  • Why is your new product failing? Just ask Watson Analytics

    IBM's Watson has been pushing ever further into the business world in recent months, and now it's helping online merchants analyse performance and make better merchandising decisions.

    Written by Katherine Noyes03 Dec. 15 22:37
  • Digital marketers look for behavioral triggers

    If you've spent time Google searching and window shopping online, say, on an outdoor retailer's website, dreaming about a $400 graphite fly fishing rod, maybe even putting the fly rod in a shopping cart to keep the fantasy going only to click away when reality bites, you might see the fly rod following you around the Interwebs, your Facebook feed or a banner ad.

    Written by Tom Kaneshige30 June 15 00:30
  • Adobe adds geolocation targeting to Marketing Cloud

    Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

    Written by Mikael Ricknäs07 Nov. 13 14:21
  • Data-Driven Companies Outperform Competitors Financially

    Working with and making business decisions based on data is good for your company's bottom line. Companies that have embraced a data-driven culture--rating themselves substantially ahead of their peers in their use of data--are three times more likely to rate themselves as substantially ahead of their peers in financial performance, according to findings by the Economist Intelligence Unit in a survey sponsored by Tableau Software.

    Written by Thor Olavsrud19 March 13 16:55