What Facebook's miscalculated metrics mean for marketers
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.
data-driven marketing - News, Features, and Slideshows
Features
-
-
7-Eleven takes a big gulp of customer data
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
-
For CMOs Big Data Can Lead to Big Profits
It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.