Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
The Warehouse Group CDO Michelle Anderson and CMO Jonathan Waecker on how the retailer is leading through ‘the perfect storm of technologies’ impacting every business
AI-powered model treads the digital runway at this year’s NZ Fashion Week
NZ Post report shows e-commerce continues to rise and challenge local retailers - and how the latter can thrive through this change
Technology and marketing leaders gather for the third annual CIO and CMO Executive Connections in Auckland. Here are pictorial highlights from the event.
Mike Hendriksen and Elliot Smith join Kiwibank; Peter Thomson moves to Perceptive
For the first time, our marketing team feels empowered to optimise the customer journey, without any IT help, says Wintec IT director Bradley Vines
For companies to thrive in these dynamic times, leaders need to fundamentally think what an organisation is and how it works, reports Forrester
Says the time is right to update its ‘Beautiful accounting software’ tagline to ‘Beautiful business’
As a librarian, Dr Greg Morgan has always helped people access critical information. Now, he is making sure that technology transformation will not lead to a ‘digital disadvantage’ for certain members of society.
‘Run it all from the cloud’ or ‘keep the old stuff working’ simply won’t cut it anymore and should be treated as red flags for any IT or store operations executive looking to thrive in the digital era, writes Nick East of Zynstra.
More importantly, what ethical considerations should be applied when using data and algorithms to target consumers?
Should you be on the bleeding edge, a fast follower or on watching brief? What I learned from managing complex projects over the past two decades.
Lego is a great example that teaching STEM concepts is not complicated.
Companies that are forthright with digital transformation progress and understand the power of data analytics, will be the success stories of the 21st century, says Maile Carnegie, head of digital at ANZ Banking Group.