How to sell data and analytics to stakeholders
There’s an inherent need for data-driven business decision making, but linking this demand to specific business benefits and outcomes can be difficult
There’s an inherent need for data-driven business decision making, but linking this demand to specific business benefits and outcomes can be difficult
“As intelligence is at the core of all digital businesses, IT and business leaders continue to make analytics and BI their top innovation investment priority,” says Jim Hare, research vice president at Gartner.
Superintendent Rob Cochrane, acting CIO at NZ Police, talks about innovative programmes being developed by cops and ICT teams working side by side
With the growing use of data and analytics (D&A) across the enterprise, the mindset of the chief data officer needs to shift from focusing on D&A projects and programmes, to driving a product-centric organisation, according to the Gartner Research Board.
The 2019 Mood of Marketing Report reveals key marketing characteristics of high growth Kiwi firms