Most CMOs will abandon personalisation efforts by 2025 - report
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
Some marketers’ ambitions have backfired, as consumers both directly and indirectly reject brands’ overtures, cautions Gartner
In his second visit to New Zealand, Microsoft CEO outlines factors to consider as organisations increasingly tap data and AI to transform their businesses
‘Aimee’, the AI-powered digital assistant, was developed with UneeQ
With the new Privacy Bill likely to be implemented in a little over six months and the Christmas break looming, it’s a good time for agencies to consider what the new Privacy Bill means for them, write Alex Chapman and Amy Ryburn of Buddle Findlay
The Facebook state investigations are part of a larger landscape of probes of big tech firms by the U.S. Justice Department and the Federal Trade Commission, as well as the House of Representatives Judiciary Committee.
“It is fair to say that most successful IoT operations are actually ‘AIoT’ operations,” says Oliver Schabenberger, chief operating officer at SAS.
CIOs have to make many hard choices as their organisations navigate geopolitics, economic shifts, and the ascendance of digital giants
But this will also create an opportunity for CIOs to step forward and lead, reports Forrester
Prepare for the impact of these trends — they will transform industries and your business, reports Gartner
In 10 years, smart machines will handle majority of customer engagements - will brands run the risk of trading empathy for efficiency?
The first intake for the foundational AWS Academy course starts in February 2020
Your first engagement is likely to be with your security team, asking them to supply a log-on for your digital workers. How you start this conversation is critical, writes Rob Mills of Blue Prism
The Privacy Commissioner has sent a clear message that he expects businesses to do more to make sure customers are aware of how their information is being collected and used. Allan Yeoman and Keri Johansson of Buddle Findlay list areas organisations need to consider as they review their privacy policies
The Warehouse Group CDO Michelle Anderson and CMO Jonathan Waecker on how the retailer is leading through ‘the perfect storm of technologies’ impacting every business
“I’s a fallacy that there isn’t opportunity in bricks and mortar retail,” says IMAGR CEO William Chomley