Stories by Jennifer Lonoff Schiff

Which ecommerce categories will see increased sales and opportunities in the next 12 months? Ecommerce and digital marketing pros share their early 2016 predications.

Think the 'D' in BYOD applies only to 'Device'? Think again. Pet-loving business owners, as well as dog (and cat) experts, share their advice on allowing dogs and other pets at the office.

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

Experts in customer acquisition and retention and ecommerce share advice on how to create and sustain a successful recurring-revenue business.

Social media, HR and legal experts share their advice regarding the use of social media networks while at the office or using company computers and devices. Also, a look at some of the legal issues surrounding the use of social media at work.

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos.

So you are about to launch a new product or service, or are thinking about it. Congratulations. Unfortunately, having the best idea (or product or service) in the world may not get you buzz, or sales, if the right people don't know about it. Here are nine steps you can take to increase the odds of your rollout being successful.

Retailers and their suppliers are under more pressure than ever before to deliver more goods to more destinations faster.

Just about everyone who manages projects will agree that having a simple way to do so is a great idea. And there are many software systems out there that promise to do just that. Yet ask organizations about project management software adoption and many will complain about workers refusing or being hesitant to use the software or certain (often crucial) features.

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

According to a 2014 HP report, titled Internet of Things Research Study, 70 per cent of the most commonly used Internet of Things (IoT) devices contain vulnerabilities involving password security, permissions and encryption.

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

Security breaches again made big news in 2014. Yet despite years of headline stories about security leaks and distributed denial-of-service (DDoS) attacks and repeated admonishments from security professionals that businesses (and individuals) needed to do a better job protecting sensitive data, many businesses are still unprepared or not properly protected from a variety of security threats.